data-obsessed marketing leader building programs from scratch to scale.
HeJ, Hi, Hello.
My name is Ariel Upton.
I am:
A data-obsessed marketing leader and creative problem solver with a decade of success in lead generation and customer acquisition, data management, content marketing, and sales enablement.
Driven by a passion for building marketing and design dream teams from scratch to scale.
A true collaborator with a proven track record of working with executive teams to develop and execute marketing strategies that generate big, bold opportunities.
Energized by changing the way we work, motivating and engaging team members in a remote-first culture across four time zones.
On a quest to do it right every day of my life.
Currently building:
A repeatable and scalable marketing engine at a high-growth early stage company transforming repairs and maintenance for the restaurant industry.
EXPERIENCE
CURRENT
86 Repairs, Head of Marketing
Co-Founder, TODAY I DID IT RIGHT™
BACK THEN
2018 - 2019
Independent Marketing Consultant
2018
Remote Year, Manager of Content Marketing & Strategy
Acquired by Selina October 2020
2014 - 2018
Sonoma Partners, Marketing Manager
Acquired by EY March 2018
2013 - 2014
Duo Consulting, Marketing Manager
Acquired by Mediacurrent in April 2020
2011 - 2013
Modern Luxury, Marketing Coordinator
Areas of expertise
Building and executing go-to-market lead generation and content strategies
Brand and product creation, alignment, and consistency
Creative design direction and corporate identity
CRM data management strategies
Sales enablement tools, libraries, and trainings
Website redesign projects, with a focus on experience, content, and visual identity
Creating and managing VIP customer experience programs
Content creator: all-in-one strategist, writer, and editor
Remote team management (marketing, design, sales)
Persona development and customer journey mapping
Social media content development and execution
word of mouth
Let’s take this offline.
STAY IN TOUCH.
Please fill out the contact form and I'll get back to you within 24-48 hours.
Please note, I am not available for projects at this time.