data-obsessed marketing leader building programs from scratch to scale.


 
 

HeJ, Hi, Hello.

My name is Ariel Upton.

I am:

  • A data-obsessed marketing leader and creative problem solver with a decade of success in lead generation and customer acquisition, data management, content marketing, and sales enablement.

  • Driven by a passion for building marketing and design dream teams from scratch to scale.

  • A true collaborator with a proven track record of working with executive teams to develop and execute marketing strategies that generate big, bold opportunities.

  • Energized by changing the way we work, motivating and engaging team members in a remote-first culture across four time zones.

  • On a quest to do it right every day of my life.

 

Photo by Alisha Tova

 
 
 

Currently building:

A repeatable and scalable marketing engine at a high-growth early stage company transforming repairs and maintenance for the restaurant industry.


 
 

EXPERIENCE

CURRENT
86 Repairs, Head of Marketing

Co-Founder, TODAY I DID IT RIGHT™

BACK THEN
2018 - 2019
Independent Marketing Consultant

2018
Remote Year, Manager of Content Marketing & Strategy
Acquired by Selina October 2020

2014 - 2018
Sonoma Partners, Marketing Manager
Acquired by EY March 2018

2013 - 2014
Duo Consulting, Marketing Manager
Acquired by Mediacurrent in April 2020

2011 - 2013
Modern Luxury, Marketing Coordinator

Areas of expertise

  • Building and executing go-to-market lead generation and content strategies

  • Brand and product creation, alignment, and consistency

  • Creative design direction and corporate identity

  • CRM data management strategies

  • Sales enablement tools, libraries, and trainings

  • Website redesign projects, with a focus on experience, content, and visual identity

  • Creating and managing VIP customer experience programs

  • Content creator: all-in-one strategist, writer, and editor

  • Remote team management (marketing, design, sales)

  • Persona development and customer journey mapping

  • Social media content development and execution

 
 
 

word of mouth

Ariel is one of the most talented professionals I have ever worked with. If you’re considering working with her - do it! She has the unique combination of strategy and execution paired with great people management and creativity. As Ariel’s direct manager, I was continually impressed with how she could seamlessly transition between developing our content strategy, to executing impeccable edits to inspiring her people to achieve their best work every day. On top of it, her eye for design, her ability to bring diverse stakeholders together, and her passion for doing work that matters makes her a true joy to work with. She’s an incredibly talented, insightful, and intentional professional that will succeed at anything she gives her time to.
— Emily Moyer, Director of Brand and Content, Remote Year
Ariel led our marketing team while I was at Sonoma Partners. She has the unique ability to combine creativity and art direction with flawless organization and execution. This is a rare combination in my experience in the Marketing world. She does all of this with a positive energy and smile that makes prospects and customers feel welcomed and taken care of.
— Scott Zelinski, Senior Director - Salesforce, Sonoma Partners
Rarely do you ever meet a professional who has the talent, vision, and drive, that she possesses. Her messaging and vision for marketing campaigns made our design process seamless. Through Ariel’s creative strategy and expertise, she catapulted Sonoma Partners visibility to become a top contender in the CRM landscape. Her expertise and methods of crafting content to engage an audience to capture potential customers are second to none.
— Katy Moy, Creative Director, Sonoma Partners
 
 
 

Let’s take this offline.

 
 

STAY IN TOUCH.

Please fill out the contact form and I'll get back to you within 24-48 hours.

Please note, I am not available for projects at this time.