data-obsessed marketing leader building programs from scratch to scale.
HeJ, Hi, Hello.
My name is Ariel Upton.
I am:
A data-obsessed marketing leader and creative problem solver with a decade of success in lead generation and customer acquisition, data management, content marketing, and sales enablement.
Driven by a passion for building marketing and design dream teams from scratch to scale.
A true collaborator with a proven track record of working with executive teams to develop and execute marketing strategies that generate big, bold opportunities.
Energized by changing the way we work, motivating and engaging team members in a remote-first culture across four time zones.
On a quest to do it right every day of my life.
Photo by Alisha Tova
Currently building:
A repeatable and scalable marketing engine at a high-growth early stage company transforming repairs and maintenance for the restaurant industry.
EXPERIENCE
CURRENT
86 Repairs, Head of Marketing
Co-Founder, TODAY I DID IT RIGHT™
BACK THEN
2018 - 2019
Independent Marketing Consultant
2018
Remote Year, Manager of Content Marketing & Strategy
Acquired by Selina October 2020
2014 - 2018
Sonoma Partners, Marketing Manager
Acquired by EY March 2018
2013 - 2014
Duo Consulting, Marketing Manager
Acquired by Mediacurrent in April 2020
2011 - 2013
Modern Luxury, Marketing Coordinator
Areas of expertise
Building and executing go-to-market lead generation and content strategies
Brand and product creation, alignment, and consistency
Creative design direction and corporate identity
CRM data management strategies
Sales enablement tools, libraries, and trainings
Website redesign projects, with a focus on experience, content, and visual identity
Creating and managing VIP customer experience programs
Content creator: all-in-one strategist, writer, and editor
Remote team management (marketing, design, sales)
Persona development and customer journey mapping
Social media content development and execution
word of mouth
“Ariel is one of the most talented professionals I have ever worked with. If you’re considering working with her - do it! She has the unique combination of strategy and execution paired with great people management and creativity. As Ariel’s direct manager, I was continually impressed with how she could seamlessly transition between developing our content strategy, to executing impeccable edits to inspiring her people to achieve their best work every day. On top of it, her eye for design, her ability to bring diverse stakeholders together, and her passion for doing work that matters makes her a true joy to work with. She’s an incredibly talented, insightful, and intentional professional that will succeed at anything she gives her time to.”
“Ariel led our marketing team while I was at Sonoma Partners. She has the unique ability to combine creativity and art direction with flawless organization and execution. This is a rare combination in my experience in the Marketing world. She does all of this with a positive energy and smile that makes prospects and customers feel welcomed and taken care of.”
“Rarely do you ever meet a professional who has the talent, vision, and drive, that she possesses. Her messaging and vision for marketing campaigns made our design process seamless. Through Ariel’s creative strategy and expertise, she catapulted Sonoma Partners visibility to become a top contender in the CRM landscape. Her expertise and methods of crafting content to engage an audience to capture potential customers are second to none.”
Let’s take this offline.
STAY IN TOUCH.
Please fill out the contact form and I'll get back to you within 24-48 hours.
Please note, I am not available for projects at this time.